Authenticator App - Novaz

Optimizely 2FA: How to Set Up an Authenticator App

optimizely.com SupportedChecked against official help · September 25, 2026

Optimizely's individual 2-step verification adds a second level of authentication to your Optimizely Experimentation or Optimizely Personalization account, so it stays protected even if your password is compromised. After your password, you enter a security code from an authenticator app, which Authenticator App - Novaz can generate. Optimizely's guide covers Web Experimentation, Personalization, Performance Edge, Feature Experimentation and Full Stack (Legacy).

Turning on 2FA for Optimizely adds a second layer of protection, so a stolen password alone isn't enough to get in. Optimizely secures sign-ins with an authenticator app — set it up once and you're protected on every login.

2FA methods Optimizely supports

  • Authenticator app (TOTP)

Before you start

  • Your Optimizely username and password (Optimizely asks you to re-enter the password to confirm)
  • An Optimizely login that isn't managed through Opti ID: if your organization migrated to Opti ID, Optimizely says users are managed in Opti ID instead, so follow the Opti ID user documentation
  • Authenticator App - Novaz installed on your iPhone or iPad
  • Optimizely open on a computer, because setup shows a QR code to scan with your phone
  • A safe place for the backup codes Optimizely shows at the end
Download on the App Store

Part 1: Turn on 2FA in Optimizely

  1. 1

    Open your Profile

    Sign in to Optimizely. In the left navigation, open the menu under your name and click "Profile".

  2. 2

    Click Enable under 2-Step Verification

    Under "2-Step Verification", click "Enable".

  3. 3

    Re-enter your password

    In the "Enable 2-Step Verification" window, type your password under "Please re-enter your Optimizely password:" and click "Next". The "Scan the QR Code" window opens; keep it on screen.

Part 2: Add Optimizely to Authenticator App - Novaz

  1. 4

    Scan the QR code with Authenticator App - Novaz

    Open Authenticator App - Novaz, tap the + button and scan the QR code on your computer screen. This links your Optimizely account to your phone. Check the account name, then tap "Save".

  2. 5

    Find the security code

    Authenticator App - Novaz now shows a security code for Optimizely. It changes every 30 seconds, so use the current one.

Part 3: Confirm and finish

  1. 6

    Enter the security code

    On Optimizely, click "Next" to reach "Enter Your Security Code". Type the code from Authenticator App - Novaz into the field and click "Next".

  2. 7

    Save your backup codes

    When enrollment succeeds, Optimizely shows a window with your backup codes. Write them down and store them somewhere safe; you'll need them if you lose your phone.

  3. 8

    Sign in with a code from now on

    Each time you sign in, enter your username and password, then type the current code on the "2-Step Verification" page and click "Verify" before it expires.

If something goes wrong

  • Optimizely says your code is invalid: make sure your iPhone sets its date and time automatically (Settings > General > Date & Time), then enter the newest code.
  • The code runs out while you type: codes change every 30 seconds and Optimizely asks you to click "Verify" before the code expires, so wait for a fresh one and enter it straight away.
  • You can't scan the QR code: Optimizely's help shows only a QR code for this step, so open the setup on a computer and scan the screen from Authenticator App - Novaz.
  • You've lost your backup codes but can still sign in: click "Generate New Backup Codes" under Profile > Preferences > 2-step Verification. Your old codes stop working.

Checked against Optimizely's own help pages on September 25, 2026. Menu names can change, so these pages have the current path:

How to recover your Optimizely account

Optimizely gives you a list of backup codes when you turn on 2-step verification. Each code gives one-time access and stops working after it's used. If you're locked out, Optimizely suggests these steps in order: use a backup code; check your authenticator's time settings; if you're still signed in on another device, turn off 2-step verification in your Account Settings; ask an administrator on your account to open a support ticket for you with the email address of the affected user (if you're the admin, have another admin file it); and if none of that works, file an online ticket with Optimizely support.

Frequently asked questions

Which authenticator apps work with Optimizely?
Optimizely's help names Google Authenticator, Duo Mobile and Microsoft Authenticator, and the setup screen simply asks for an authenticator app, so Authenticator App - Novaz works too: scan the QR code and enter the code it shows.
How do I turn off 2-step verification?
Optimizely's help says to do it in your Account Settings: select "Disable" under 2-Step Verification, click "Save" and enter your Optimizely password when prompted.
Can an admin require 2-step verification for everyone?
Yes. The admin first enables individual 2-step verification for themselves, then goes to Account Settings > Security and Privacy, clicks "Require 2-step Verification", enters their password and clicks "Require 2-step Verification for All Users".
I use Opti ID. Does this guide apply?
Optimizely says that if your organization migrated to Opti ID, users must be managed in Opti ID, so follow the Opti ID user documentation instead.

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